Product Design & Strategy
Helping cross-functional teams build confidence in product direction through strategy, design, experimentation and AI-native execution.
Experience
Product design leader with 10+ years of experiences shaping growth-focused consumer and business products across Meta, URBN, and iHeartMedia. Leads ambiguous, cross-platform initiatives from strategy through experimentation and launch, with strengths in advertiser experiences, mobile commerce, AI-native design and cross-functional alignment.
Product Designer @ Meta
Jul 2022 - May 2026
Product designer in the Monetization organization specializing in design and strategy for advertiser acquisition, growth and retention initiatives across Meta’s Small Business Advertising ecosystem. Partnered cross-functionally with product, engineering, data science, user research and content design to shape scalable growth experiences across web, mobile and business management platforms.
Product Designer & Manager @ URBN
Sept 2017 - Jul 2022
Led the comprehensive product design lifecycle for mobile applications for Free People, Urban Outfitters, and Anthropologie brands with over 900K collective downloads. Collaborating closely with a team of skilled front-end engineers and a dedicated Product Manager, I orchestrated end-to-end design experiences that seamlessly blended aesthetic appeal with optimal user functionality.
Product Designer @ iHeartMedia
Jul 2015 - Sept 2017
Specialized in executing interaction and visual design on a multitude of digital platforms. Lead designer for Android and iOS iHeartRadio application and supporting designer for vehicle console design, television platforms, gaming consoles and wearable technologies.
Featured Projects
Using data to define what it takes to become a successful advertiser and building it into the new small business journey.
Building Ads Readiness
Designing the mobile product strategy for URBN's "Site in Site" initiative giving two high-growth sub-brands a digital home inside existing apps, without breaking what was already working.