Product Designer based in Virginia.
I connect strategy, design and outcomes working AI-native from first question to final ship.
Featured Projects
Using data to define what it takes to become a successful advertiser and building it into the new small business journey.
Building Ads Readiness
Designing the mobile product strategy for URBN's "Site in Site" initiative giving two high-growth sub-brands a digital home inside existing apps, without breaking what was already working.